More than 50 franchise owners raised their prices to nearly $9 a gallon Wednesday morning to protest what they say is the company's unjustified pricing policies.
Sal Risalvato, of the New Jersey Gasoline Convenience-Automotive Association, says that LukOil dealers have to charge more because they pay between 5 and 20 cents more than competitors.
Risalvato says the company has been slow to respond to requests to lower prices."Today, a group of LUKOIL franchisees stood together to defend their small businesses and motorists in order to vocally oppose the anti-competitive treatment they and their customers receive at the hands of LUKOIL North America," Risalvato said in a statement. "Their grievances have gone unanswered and unheeded for too long now, leaving them with little recourse."
After they make their point, the dealers plan to reduce prices to a more normal level.
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